The name Djadadji

Everybody is always asking where the name ‘Djadadji’ is coming from.

Well, the name is derived from the Djadadjii, mythological figures from the Balkans, which where (or perhaps still are?) fighting evil elements, not in the last place vampires. According to legend, the Djadadjii’s speciality is to find and destroy vampires (in Bulgaria called the Kroijac), by ‘bottling’ them.

And how does that bottling place? First, one Djadadji takes a bottle (or a huge jar) and fills it with an icon (others mention blood, which they carry with them while they search for the vampire’s lair). The Djadadjii would use an icon of the Virgin Mary, or a saint or holy relic for protection and to weed out the vampire. When the icon starts to shake the Djadadji knows that the vampire is close.

The Djadadji will then force the vampire into the bottle. Due to its thirst for blood, the vampire will enter the bottle ‘helped’ by the holy symbols. Then, the Djadadji will lock the bottle and throw it into a fire. The bottle will break, killing the vampire. A lot less violent and bloody than the common way of killing vampires (a dagger thrub the heart, yikes)

In relation to the clean energy work that we do, you might say that we use the name ‘Djadadji’ to fight ‘evil’ in the form of CO2 emissions, caused by using fossil energy and other emittants. Or you may even think that we are bottling or controlling CO2 emission reductions, all fine.

Most important is that we collaborate as ‘the Djadadji’, i.e. as team players and in partnerships with our clients and (business) friends, well embedded in the local culture of the Balkans,